Kien Vang Applied Arts Services Co., Ltd. was established in March 1993 and was the first Applied Arts company in Vietnam.



Founded at a time when advertising, packaging design, and corporate branding were still receiving limited attention from local businesses, Kien Vang pioneered the introduction of applied arts into commercial activities. From the very beginning, the company has pursued a mission of enhancing the aesthetic value and professional image of Vietnamese businesses through design, advertising, and visual communication.

The 1990s marked a period of rapid economic growth and international integration in Vietnam. As businesses became increasingly aware of the importance of branding and corporate identity, Kien Vang worked alongside many organizations in building their image and market presence, helping establish applied arts as an important element of marketing and communication.

From its earliest days, Kien Vang incorporated the term “Applied Arts” into its company name. At that time, the concept was still relatively new in Vietnam. Over the years, applied arts has become widely recognized in the fields of design, advertising, and arts education, reflecting the growing demand for aesthetics and professionalism in business.

In 1998, Kien Vang expanded its activities with a distinctive collection of greeting cards. These products were warmly received by customers and became widely known as “Kien Vang Greeting Cards,” leaving a lasting impression on generations of customers and becoming one of the company's most memorable achievements.

For more than three decades, Kien Vang has continued to evolve with the changing needs of the market while maintaining the creativity, dedication, and values that have defined the company since its founding.